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Palm Beach Gardens FL Full Time Posted: Friday, 15 March 2019
 
 
Applicants must be eligible to work in the specified location

Description

The R.O. Writer Brand Marketing Manager will drive core and add on product identity in our industry with prospects and current clients. This role will be responsible for working with the R.O. Writer Senior Management team to develop, design and position strong corporate and product identity. Create an innovative marketing strategy to drive traffic to company pages backed by our field sales organization generating interest in the company products and services. Responsibilities also include creating engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media. This role will also be responsible to write, with senior managements guidance, marketing campaigns, Internet based content, customer email communication, blogs, twitter, Facebook, etc. just to name a few.

Company Overview

For 60 years, TBC Corporation (TBC), one of North America's largest marketers of automotive replacement tires, has been a tire company ahead of the curve. Through worldwide operations spanning wholesale, retail, and franchise, TBC also provides automotive maintenance and repair services with best-in-class brands. TBC meets the needs of consumers in search of total car care at more than 3,200 franchised and company-operated tire and automotive service centers under the brands NTB®, Tire Kingdom®, Merchant s Tire®, Big O Tires® and Midas®. TBC serves wholesale customers in the United States, Canada, Latin America, Mexico and the Middle East through NTW, TBC Brands, TBC Dealer Group, TBC International and TBC de Mexico

Job Responsibilites

  • Create and manage strategies, content marketing strategies, and social media presences with our site marketing organization.
  • Develop and manage new projects and ideas, delegate tasks, graphical design work, creative campaign programs, and adhering closely to deadlines and to budget
  • Innovate and present new marketing platforms and strategies
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Keep abreast of new technologies, social media sites and digital marketing trends
  • Create, test, and measure innovative campaigns and identify older static content to refresh with new information
  • Develop engaging online content through info-graphics, forums, blogs, and video content
  • Manage social media and email marketing campaigns

Qualifications

  • Minimum 2 years' experience in Advertising, Marketing and Creative Design
  • Possess an understanding of advertising campaigns
  • Strong written and verbal communication skills
  • Experience with Adobe product suite (Photoshop, Illustrator, InDesign, Animate, etc.)
  • Self-Motivated, Strong Leadership Skills, Team-Oriented, Goal-Oriented, and Strong Attention to Detail
  • Experience establishing and managing social media presence (Facebook, YouTube, Twitter, LinkedIn, Pintrest, Instagram, etc.)

Benefits

  • Competitive compensation and bonus
  • Tuition reimbursement
  • 401k plan with a company match. Immediate 100% vesting
  • Comprehensive benefits including medical, dental and vision
  • company paid short term disability and employer subsidized long term disability
  • Company paid life insurance
  • Discounted tire and automotive services
  • And more!

TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.



Palm Beach Gardens FL, United States of America
IT
TBC Corporation
TBC Corporation
JS1154-EN_US
3/15/2019 1:42:29 AM


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