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San Jose, California - USD Full Time Posted: Wednesday, 9 October 2019
 
 

Situation

Our client is a global technical organization that creates and markets advanced products and solutions. They have turned to M Squared for data analytics expertise. Our challenge will be to provide market segmentation, reporting, data management and account based marketing analysis.
Definition of Success
This marketing group utilizes data to inform and identify opportunities with customers to upsell and cross-sell. Their charter is to provide "real" leads to field sales and channel sales to drive accelerated growth.

Deliverables & Responsibilities

Support Global Service Provider Seller Acceleration program for field and partners through account based marketing, analysis, planning, socialization and execution.

Work with the marketing analytics team to identify and understand opportunities to cross-sell and up-sell

Ability to analyze data and partner with product SMEs to identify customer opportunities utilizing market segmentation expertise and aligning with product offerings

Understand the install base, and potential sales opportunities that lie within to cross/up sell utilizing data analytics

Gather requirements and learnings to continue build Seller Acceleration competitive program for the field.

General Skills and Attributes
SFDC Reporting Experience

Data Management Experience
Exceptional presentation development skills and strong PowerPoint skills
Both a strong team player and an independent worker
Strong executive influence skills/content development skills; ability to act as a role model to teach others
Proven ability to build relationships across a diverse organization, fostering trust and credibility
Ability to turn complex ideas into stories easily understood by a broad audience
Strong leadership skills
Flexible, resilient and problem solver
Ability to gain consensus among others
Ability to manage sensitive and confidential situations

Engagement Logistics

This is a Full time consulting opportunity. Work can be based in the San Francisco Bay area, or Raleigh-Durham, NC (RTP).


San Jose, California, United States of America
IT
USD
M Squared Consulting
M Squared Consulting
JS7484_1505103480/768467146
10/9/2019 4:38:06 PM

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